The FCS is proud to stage our fifth annual Fireside Forums during the Race for Kids weekend. On Friday and Saturday afternoons, four panel discussions will feature senior executives from leading financial and business firms as well as creative and media agencies. our confirmed panelists will represent premier financial brands, including: Bank of America Merrill Lynch, Morgan Stanley, JP Morgan, Chase, TD Ameritrade, Thomson Reuters, Lincoln Financial, and more.
If you are planning on attending any of the Friday or Saturday afternoon Forums, we invite you to participate in a brief, anonymous (and fun) survey. The aggregated results will be shared during the panel discussions. Please click here to take the survey, created by Daniel Rothman, Director of Research, Financial Times.
Untethered Financial Customer: Mobile & Tablet Marketing
With the advent of tablet technology, social media and the transformative advances made with mobile, suddenly today's professional is untethered from the office and more traditional media options. What does this mean to financial services marketers seeking to connect with their financial customers and clients?
Today's Content Marketing Explosion
Accurate (or inaccurate) intelligence can shape the future of any company and for this reason major marketers have relied on content to tow the line for some time. Today, content-as-marketing is a concept that is exploding (both on consumer and b-to-b levels). This forum will peel back the layers and discusses what changes are taking place today in content marketing.
New World: Strategic Media in Financial Services
Welcome to the NEW world of financial media. Delivering the right message to the right audience at the right time in the right environment is the tricky business for financial marketers in 2012. Digital strategies now dominate the landscape and while this brings tremendous advantage to the work of media strategists, there is still much to learn. This panel will examine today's new media world: social, mobile and media measurement as well as the role and continued and critical importance of TV and print in this new media world.
Global View: Changing Brands in a Changing Financial World
The world is shrinking—or so it seems. As communication channels develop and grow and new markets open and expand, world markets are accessible to a growing number of financial professionals and consumers. While this is good news in the big picture, such connectivity brings new issues to the foreground. A global slow-down, sovereign debt relationships, and a growing rift between the rich and poor have, arguably, led to a global falling off of trust in financial institutions. If true, what do these circumstances mean to the world's leading financial brands? More to the point, what do these circumstances mean to those financial marketers now navigating through these murky and rocky waters? This panel will discuss these global financial brand and marketing issues and share with us what specific opportunities and challenges may exist today (and tomorrow) for the world's leading global financial brands.
These forum-style group discussions will be moderated by Bill Wreaks, Chief Strategist at The Gramercy Institute/JFAM along with several other leaders and thinkers in financial services marketing today.
About Bill Wreaks, Chief Strategist, The Gramercy Institute/JFAM
Moderator and Director of Content, FCS Fireside Forums
Bill Wreaks is President and CEO of The Gramercy Institute, a network of senior marketers from major US & global financial firms laser-focused on financial marketing and media issues. Wreaks is also Chief Analyst of The Journal of Financial Advertising & Marketing ("JFAM"). Based in NYC, The Gramercy Institute hosts over 25 summits, conferences and think tanks each year laser-focused on financial marketing-related issues.
